A fundamental shift in awareness is underway – The new consumer has the awareness and ability to sense whether or not something is authentic.
Consumer demand is undergoing big changes as a result of the shift in consciousness. As consumers, the change is helping us realize that even though we enjoy convenience and security on a material level, it does not necessarily fulfill us. We are becoming more sensitive to the energy of a place or a product, and this awareness is shaping our preferences both on a conscious level and on a subconscious level. We are demanding experiences and offerings that provide authentic meaning in our lives. We are searching for that which makes us feel connected and a part of something bigger—a greater good.
The new consumer has the awareness and ability to sense whether or not something is authentic. By authentic, I mean a person, company, product, or service that is in full alignment with its deeper intention. The new thing being that we are becoming increasingly sensitive to the underlying intention.
The Quantum Company is a natural extension of this evolution.
Through the ’70s, ’80s, and ’90s, branding and communication associated with products became the key point of running a value-adding company. Throughout the ’90s and until now, the focus has increasingly been on the networked economy and the Internet. The Quantum Company is a natural extension of this evolution, building an extra layer of value through natural progression.
We can sum up the last sixty to one hundred years of corporate evolution as follows:
• Product company → Production → Products
• Branded company → Branding→ Experience and Meaning
• Networked company → Networking → Global connection
• Quantum company → Intentional co-creative networks → Globally conscious co-creation
The Quantum Company utilizes all of the previous concepts of what it means to structure and manage a company, and takes them to the next level. And this new form of a company can be explained and understood through the latest scientific research and innovations on applied quantum theory and related theories. To thrive in the new economy, we do not abandon the skills and competencies that brought us this far; we simply add a new level of understanding and competence.
